Joico Color Balance Purple Shampoo for Cool Blonde or Gray Hair

Keep Your Blonde Hair Cool with the Manufacturer's Color Balance Purple Shampoo

This instant, corrective shampoo is designed for color-treated blonde, silver, ombré, and balayage hair. The unique formula helps preserve the vibrancy of color-treated hair, banishing brassy warmth, shielding hair from the elements, and boosting shine and strength.

Directions: Apply to wet hair, lather, and leave in for 1-3 minutes before rinsing. Use 2-3 times a week to neutralize unwanted yellow and warm tones.

Here's Why You'll Love It: - Long-lasting results through 12 washes - Boosts shine and smoothness - Over 2X stronger hair - Paraben-free Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together.

See the Difference with Joico's Best Collections Choose the best collection for your hair concerns: - Color Balance Purple: Repair and protect color - Defy Damage: Strength and protection - Youthlock: Bounce, shine, manageability - K-Pak Color Therapy: Repair and protect color - Moisture Recovery: Moisturize, soften, shine - Hydrasplash: Hydration, shine, lightweight - Blonde Life: Brighten, nourish, strengthen

Customer Reviews 4.6 out of 5 stars (13,312 reviews) 4.7 out of 5 stars (4,930 reviews) 4.5 out of 5 stars (440 reviews) 4.7 out of 5 stars (5,344 reviews) 4.7 out of 5 stars (3,455 reviews) 4.7 out of 5 stars (1,442 reviews) 4.6 out of 5 stars (1,899 reviews)

FAQs: How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones? Results last for up to 12 washes.

Does it smell like hair-color chemicals? No, the shampoos and conditioners are deliciously fragrant, with citrus, floral, and woody notes.

Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often? No, the green-tea extract helps fight tonal change, neutralizing brassy, yellow tones for balanced results.

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