Neutralizing Silver Purple Shampoo for Color-Treated, Blonde, Grey, and Platinum Hair

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The So Silver Purple Toning System from the brand offers a range of products to neutralize yellow tones in blonde, platinum, and grey hair. The lineup includes:

Purple Shampoo: Eliminates dull, yellow undertones in blonde, platinum, and grey hair.

Conditioner: Hydrates dry and porous hair, leaving it shiny and healthy.

Triple Power Toning Hair Mask: Brightens and banishes unwanted yellow tones in blondes, adds beautiful silver tones to platinum hair, or turns grey hair into a stunning silver.

Toning Spray: A buildable toning leave-in spray that uses dyes to neutralize unwanted yellow tones on blonde and grey hair.

Discover the brand's best-selling products:

• So Silver: Neutralizes yellow tones, great for all hair types.
• Brass Off: Neutralizes orange tones, ideal for lightened brunette hair.
• Mega Sleek: Controls frizz, perfect for frizzy, unruly hair.
• High Amplify: Adds volume, suitable for limp, fine hair.
• A Curl Can Dream: Preserves curl pattern, great for curly and coily hair.
• Food For Soft: Hydrates and moisturizes, ideal for dry, brittle hair.

With an average rating of 4.5 out of 5 stars across 44,523 reviews, the brand's products have earned the trust of customers. The key ingredients in these formulas include purple pigments, blue-violet pigments, shea butter, protein, manuka honey, avocado, and hyaluronic acid, depending on the targeted hair type and concern.

Users can expect the following benefits from the So Silver range:

• Neutralize yellow tones in blonde, platinum, and grey hair.
• Neutralize orange tones in lightened brunette hair.
• Control frizz, add volume, preserve curl pattern, and hydrate dry, brittle hair.

The products are color-depositing, cruelty-free, and silicone-free, with some being paraben-free and vegan. Customers can use the products for leave-in, wash, and toning applications, depending on their hair type and needs.

To maintain the desired color results, the brand recommends using the So Silver products 2-3 weeks after a color service and repeating the use 2 times per week. Customers may notice a new modern look for the packaging, but the great formula remains the same.

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